Intellectual Property Strategy
- It Starts with the Overall Business Strategy. Any IP strategy must begin with a well articulated strategy for the larger business. What types and areas of business are you pursuing and why? Is your business a technology leader or a fast follower? What is the vision and the specific business objectives agreed upon? Only after articulating a detailed business strategy can you craft an IP strategy to help get you there. Learn more about how the Phase M Approach to IP Strategy begins with the Business Strategy here.
- Optimizing IP Strategy. The IP strategy orchestrates accumulated information on things such as your existing technologies, competencies and resources, your product development pipeline, your brand positioning, your industry dynamics, your competitors, relevant IP value mapping, your business strategy and global trends to form a plan to leverage IP most advantageously. This plan will likely include a collection of potential IP transactions, specific IP generation targets from internal R&D and external collaboration efforts, and a variety of other tactical IP activities along with budgets and resources.
- Focus on Competitive Advantage. Your IP strategy should be globally focused on enhancing your competitive advantage. Does your strategy consider the differing legal realities of scope of rights and enforcement burdens of the various forms of IP in different countries? Are your IP transactions identified and tailored to meet these realities? Is you IP strategy clear to the relevant leaders and managers across all your operational geographies who have responsibilities that impact your IP rights and burdens? There are many aspects to an IP strategy and the successful execution of that strategy. At Phase M, we offer legal expertise and business acumen focused on our clients competitive advantage. Return to IP Transactions, Opinion Services, or IP Mapping.
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